You already have plenty of things to do in online marketing. You need to bring your schedule under control and work as efficiently as possible.
There is a connection between the ideas that you can come up with for the articles in your syndication efforts and the effectiveness of your article marketing. Anything that you can do to improve in this area will improve the overall well-being of your company. After all, your job is to look for efficiencies anywhere you locate them.
With that in mind, here are a few tips about where to find useful article topics.
- Your business undoubtedly receives calls and emails from customers. Most of the questions that you receive have the potential to become topics for articles for syndication.
- Watch for news stories in magazines, TV, Internet or newspapers that are directly or indirectly related to your niche. If the news organization thought there was a story in that, chance are there is also an article that you can write about it.
- Spend some time a Yahoo! Answers. Conduct searches on keywords that are relevant to your niche. Learn what questions have been asked there, categorize those, and soon you will have a lengthy list of topics for future articles.
- Visit some of the top article directories, such as GoArticles. Again, search keywords. Read some of the articles authored by others. Is there a way you can put your own unique spin on that topic?
- Take a fresh look at articles that are on your own website. Can those topics be repurposed with more of an informational and less of a marketing perspective?
When you dedicate time to finding topics, don’t stop until you have assembled a list that will last a while. You’ll probably find that one idea leads to another. Keep that long list in an appropriate folder where all of your writers will have access to it. Once a writer uses an idea, delete it to avoid inefficient recycling of the same ideas.
