He or She Who Markets The Best…Wins
Twitter is a incredible! For the past coulple years or so, I sat on the sidelines and watched as this social phenomenon rose to the front of the web. I actually registered back in the day, followed 2 people and sent 2 tweets. Then I let my profile sit idle for a long time because I just didn’t get it. I didn’t see the big picture or really the value that Twitter could bring to my organization.
A host of new software and websites dedicated to informing you and automating your Twitter experience, I was excited to leap back into the game. Armed with a robust strategy, my intention now is to use Twitter in a very immense way to gain profit for my business.
To begin with, in case you’ve just heard of the word twitter but don’t in reality know what it is, here is my take. visualize Facebook’s “status update” box at the top where you can tell your friends what you’re doing, thinking, or anything you’re thinking. So Twitter is fundamentally just that status update box, connected to many other people that they call “followers”. See you follow others (following) and others follow you (followers).
You can send out a idea to them called a tweet, and they’ll get an automatic feed on their twitter homepage or even their cell phone. Savvy business owners and entrepreneurs have jumped onto Twitter because they see the weight in being able to immediately communicating with herds of people who may eventually have an interest in buying a product or service from them. There is a precise way that Twitter needs to be used if your plan is to use it for small business. if not, your tweets will be hastilydeleted and you’ll be “unfollowed” by people if they think you are abusing the members. See, Twitter can be an powerful business tool if used properly. I was a little surprised at how many people I received messages from right away that were basically spam. Poorly written or planned tweets that were blatentley self-promotional. Without even saying hi, nice to meet you, they would send out a link telling me that they could help me with some product or service. On Facebook, there is a limit to the amount of friends you can add. They cap you at 5,000. On Twitter, I know some people who have 10 times that number of followers. There are some celebrities with 100 times that! For my advertising, I’ve decided to keep my Facebook profile really “quiet” in terms of putting status updates that are self-promotional, or ones with links to a blog that I would make money. Since most of my Facebook friends are truly just my friends and family, and I have no interest in crushing them with advertisements everyday, let alone 50 times per day.
With Twitter, there is a way to add hundreds of followers and scientifically send them dozens of messages daily and the crazy thing is, most of them will welcome these tweets! Check this out. If I have only 500 followers, but one of my followers has 5000 followers, I can actually get my message out to all of their 5000 followers. It’s simple! All I need to do is to post a tweet that the person with 5000 followers thinks is wonderful, and he/she will likely then “re-tweet” or forward if you will that same message from me to all THEIR followers. So instead of only getting my ad (or advertisement) to 500 followers, it has the opportunity to get to 5500! Imagine how many people would get one of my tweets if every single one of my 500 followers re-tweeted my advertisement to ALL of their followers! It would be huge viral exposure!
Practice the Golden Rule though with re-tweets, treat others as you would like to be treated, or in this case tweeted. Re-tweet others content if you feel that it is good stuff. They will be glad about it and be more likely to reply and re-tweet your helpful stuff. Here are a few of the trouble-free steps I took to make sure my first week was remarkable.
in the beginning, I updated my profile and made sure it was completely filled out. I used my paint program to design a plain but very effective “custom background”. This custom background offers a couple benefits, it provides more information to people who are investigating my profile to see if I am a real person, one that they would like to follow back. Plus, it gives my profile a more polished and pro look, more so than if I had no background configured at all. Subsequently, I searched Twitter for people in my industry that have a big name, are “gurus” or who have a mammoth following, as well as people who have the same interests to me by searching using keywords. I then requested to follow these people. I went through each of their followers lists, and requested to be able to follow many of them.
Next, I searched for some good “content” or messages that I could send out as tweets. My tweets fall into a few types – enlighten, entertain, or educate. If all of my tweets fall into one of these types, then likely the people following me will welcome my tweets as something useful. A lot of people on Twitter sadly are just spamming in their tweets, and even though the info is enlightening, it is done in poor taste. Twitter is originally a social network, and people really do want to link up with you to start with as a real person, before being blasted with spam claiming how “great” their business opportunity or product or service is. I used websites like “Popurls.com” “stufftotweet.com” and “alltop.com” all which have the most trendy stories, articles, blogs, photos, and videos on the WWW currently. All I need to do copy the URLs to this content, and presto –
I have stuff that most everybody will find enlightening, entertaining, and educational. Generally, if I send out 10 tweets, 9 of them are going to be to someone else’s content using the method described above. 1 of the 10, will be my own, personal, disguised ads on my website. So I am not sending out 1 message at a time explaining to people how I can help them, only 10% of what I am sending out leads people back to my website. Yes, of course the website is self-promotional, but only in that small links down in the content lead back to my lead landing page.
On each and every tweet, I use a site like “budurl.com” or something similar to shorten the amount of characters in the URLs that I’m sending. Twitter only allows tweets that are 140 characters or less, so sites like budurl.com can take a URL that is 100 characters long and shorten them up to 20 or less. You must be able to get your message out in a clear and concise manner, and shortening URLs helps, and makes your tweets easier to scan. There are even ways to automate sending out several tweets at a time, and even ways to pre-schedule tweets to go out at some point after today. Twitter is so popular that if you just send out one tweet at a time, that tweet is likely to be lost in the busy-ness of everyone else tweeting. So a better method is to send out a “mass” of tweets all within a very short amount of time. Say 10 tweets within 5-7 minutes or so. Seeing your name and tweet appear on their homepage that many times within that short a time period will definitely get people’s attention. Don’t over do it though and be a spammer. People HATE spammers and Twitter is no exception. I’d say one batch of tweets in the morning, one in the afternoon and one in the evening is plenty to start. Just like other sites, Twitter also has it’s peaktimes of usage and you want to be able to take advantage of that when you have the most exposure.
After just a few days on Twitter, I am following 1529 people and have 799 followers and have sent out 31 tweets…my squeeze page has seen new traffic this week and my lead flow is increasing. Not bad for someone who had no clue just 7 days ago! If you follow the methods I’ve described here in this piece, as well as put into practice many other useful strategies found in different software packages and on marketing education sites, you’ll be well on your way to more profits using one of the web’s most powerful weapons – Twitter!
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