The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Discover and “plug-in” to where you currently fit into the Internet marketing process. Are you a complete beginner? Or maybe you have some experience, but haven’t pulled it all together yet? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
T: Team-Up
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade). And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
